Marketing Executives Go Home

Marketing Executives Go Home

Thanks to the information superhighway, the news is getting out: the well-trained, educated worker can now work from home. Marketing executives have found their niche with business home internet marketing work. No one needs tips on marketing advice more than the small businessman working from his home for the first time in his life. Thus the inception of working at home via the internet has opened an entire new world for marketing executives, only this one requires the shortest commute in business history.

Marketing executives no longer have to don a suit and tie to help their fellow man learn how to best sell his product. He only needs a computer and a good internet connection along with the marketing experience he has gained from previous work experience.

Great business home Internet marketing work will show a small business owner how he can best use the Internet to market his product. Several great and several equally bogus websites exist to help businessmen or women market their home products. Obviously some methods work and other methods are just a sham. Thus a great market executive, be he working from home or an office, can give the home business owner excellent tips on how to use the Internet to maximize his marketing capabilities.

Additionally those with solid, business home Internet marketing work experience will know what does and does not work. Not all marketing schemes will work effectively using the Internet. Because the Internet has grown enormously at such a rapid rate, abuse has occurred. Obviously whenever something good exists, evil will also exist to pervert it. Those who see it as an opportunity ripe for their taking have perverted the Internet, created for useful purposes for honest people. As a result, hardworking and yet naïve business people have fallen into poor marketing schemes put out by dishonest advertising executives. Those who are seeking a professional in the business home Internet marketing work will check the marketing company’s references. A great marketing tipster should be able to tell his clients what will work and what does not work. He should also be able to provide the necessary statistics to prove what works and what does not work.

Marketing gurus with adequate Internet experience will also be able to point their clients to the most cost effective way to market their product. These experts should tailor the marketing plan their clients’ products. Ultimately, his experience with business home internet marketing work should speak for itself.

Marketing executives who work at home have the best advice for small business owners, because they have the necessary experience in internet marketing by marketing their own skills. Thus small business owners have the help that they will need to successfully market their skills when they consider going with one of their own: a small business owner working from his own home office.

Mobile Marketing What Businesses can Reap from Mobile Marketing

Mobile Marketing – What Businesses can Reap from Mobile Marketing

Marketing and advertising have truly evolved over the years. We have embraced ads on the television, radio and even in print media for more than a decade. The advent of the Internet has paved the way to new marketing campaigns, one of them being a mobile marketing. Because mobile gadgets are the hype today, there is no denying that mobile marketing is here to stay as more cost-effective way of advertising one’s business.

Almost all of us have a mobile gadget or two. We often have our phones and other wireless mobile devices with us on a daily basis. This is a good opportunity for businesses to take advantage of mobile marketing. There are key benefits business owners can reap and enjoy.

Here are some examples that would get you motivated to pay attention to mobile marketing.

Immediacy. As a business owner or marketer, one thing you will love about mobile marketing is its immediate reach to your prospective consumers and clients. There is a guarantee that they will be able to receive the ads or the message within seconds in their mobile devices. For instance, sending an SMS message to your recipient is fast. This equates to your consumers getting your message faster than a blink of an eye, not to mention creating a mobile campaign is easy.

Cost effective. Marketing has never been this cheap. Traditional modes of marketing require a business owner to invest thousands of dollars just to create a few seconds of radio or TV commercials. The amount of money that goes with the printing of brochures, tarps and the like is probably within the thousands. With mobile marketing, there is no need to shell out this much. Mobile marketing requires you to invest a fraction of what you would spend in traditional marketing campaigns. You’d end up saving money while making the most of a possible global marketing scheme.

Higher reach. Billions of people around the globe have a mobile gadget or two. This also means that you could be able to reach out to those people within a single mobile marketing campaign. A successful mobile marketing campaign will allow businesses to be able to reach out to millions of customers in a blink of an eye at a fraction of what they would spend for advertising. Why limit your marketing campaign to just around the neighborhood when you can reach out to potential customers from all over the world?

There are still other key benefits you can enjoy if you shift your marketing efforts to mobile marketing. With the right campaign and technology applied, your success is guaranteed.

5 Benefits of Choosing an Internet Online Marketing Advertising Business

5 Benefits of Choosing an Internet Online Marketing Advertising Business

Internet marketing continues to grow in popularity and interest. More and more companies are looking to Internet marketing for their businesses as they realize the strength of the system. Companies and businesses manage to become more popular and more recognizable while receiving more traffic and sales through online marketing.

There are plenty of businesses that attempt Internet online marketing on their own. They think that they can handle all of the intricate aspects of online marketing, but will often fail to provide their company with the success that they could achieve.

If you are thinking about online marketing you need to hire an Internet online marketing advertising business. This business will provide you with the professionalism that you need to succeed.

Less Work for You

The simplest but most beneficial benefit stems from the fact that Internet marketing businesses make your life easier. They do all of the work for you, opening your time up to other projects. You can still have the Internet marketing that you need without taking up valuable company time.

Professional Experience

Internet marketing businesses have done this before, and will be experienced in the area of online marketing. Their professional experience will help them to give you the most successful Internet marketing possible. They will avoid what has not worked in the past and will highlight the things that have worked; this will make your marketing campaign efficient and successful.

Connections

An Internet marketing business will know how to directly connect with your target audience. They are experienced with target markets, and will be able to connect with them on levels that you may not have been able to do on your own. This connection is incredibly important, as it leads to interest, sales, and loyalty.

Abilities

Internet marketing businesses have a wide repertoire of services for you to choose from. Their abilities outnumber the abilities of those who attempt to do Internet marketing on their own without any experience. They will simply provide you with as many tools as possible.

Creativity

Online marketing businesses are known for being creative. They try to push boundaries and change tactics to keep campaign exciting and fresh. These professionals will bring creativity to your campaign that you would not be able to bring alone.

These five benefits show how a professional Internet online marketing advertising business can help your company to reach its potential. The tactics that have been refined and perfected by these companies will help to drive traffic to your website and will raise awareness of your company and brand. To put it simply, these professionals will be able to achieve results that few would be able to achieve when trying online marketing out on their own. If you want your online marketing to be successful you need to rely on one of these professional companies.

The Different Types Of Online Affiliate Marketing

The Different Types Of Online Affiliate Marketing

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them. The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost. The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed. No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them. The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

• Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

• Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means a lot of savings for the merchant. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

o Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

o Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

• Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made. In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.

• In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation. Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

• Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product. Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits. Which type of affiliate marketing will work best for you? It is not really for me to tell. Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

5 Tips for your Online Marketing Strategy

5 Tips for your Online Marketing Strategy

Online marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company.

With that being said, online marketing is more than a web ad and an email to a database. Online marketing covers multiple venues and tactics, spanning across the web to provide you with a winning strategy. If you want to have successful online marketing you need to plan out this online marketing strategy.

These five tips will help you to plan out your own strategy. They will help to bring together a cohesive marketing strategy that will be as efficient and effective as possible.

Speak Clearly

You need to make sure that your online marketing tactics speak clearly and concisely. You need to effectively communicate your message to the masses; this means that they can easily understand the message that you are trying to get across. Think about what you are trying to say to your audience and say that in the clearest way possible.

Know your Target

You need to make sure that you understand everything that there is to know about your target market. You want to know how they operate to understand exactly how to market to them. If you do not know your target, you will not be able to effectively reach them with your marketing strategy.

Know your Options

Every good marketing strategy will completely exhaust available marketing options. You need to know your various options, and need to work to understand which of these various options will work for your company.

Work Cohesively

A marketing strategy needs to execute materials that are cohesive. Cohesive marketing tactics will help to create a campaign, making your Internet marketing as effective as possible. Keep the same tone in your writing style and the same design style to create a cohesive look.

Follow Up

In the end, you need to make sure that your online marketing efforts were successful. You need to follow up with your strategy, analyzing your tactics and methods after the marketing campaign is carried out. This will help you to understand whether or not you need to tweak, change, or completely end your online marketing campaign.

These tips make it easy for you to plan out all of the intricate details of your online marketing strategy. They will help you to understand how to speak to your audience, how to narrow in on your audience, and how to bring together an entire strategy. This cohesive campaign and strategy will help to keep your business on track as it reaps the benefits of online marketing.

The Importance Of Search Engine Marketing

The Importance of Search Engine Marketing

Business recognises the importance of SEO like never before. The growth in the search engine marketing field has been incredible, far exceeding most other industries. In the past achieving listings in search engines has been very much taken for granted by many businesses, being treated as less important as the standard marketing methods such as newspaper, television and radio advertising. With more internet consumers utilising search as their first options for finding a business of choice, search engine marketing has come to the forefront of marketing.
A few main advantages of search engine marketing over other marketing methods are: 1. The cost by comparison is quite low to perform search engine marketing over other forms of marketing. 2. Internet users are often much more qualified by the time they find your site as they have been searching for your specific service or product. 3. Your advertising is running seven days a week, twenty four hours a day. To attain this kind of exposure through any other form of marketing would blow any businesses marketing budget out the window.
The fact that SEO is a much cheaper form of advertising (and an extremely effective one) has not gone unnoticed for many savvy businesses. Realisation that cost of acquisition is markedly cheaper means that many companies are directing increased resources from their marketing budgets towards search engine marketing campaigns.
In the search engine marketing game, Google is clearly the leader. Estimates vary as to how much of the market Google actually has, but most estimates are around 75%. This being the case; while it is important to focus on Google, Yahoo and MSN when optimising your site, the majority of focus should be spent on Google.
If you don’t have a proper SEM strategy in place, or part of your marketing budget set aside for search engine marketing, I suggest that you seriously rethink your marketing strategy and look at the benefits that your company or business can achieve through having a strong presence in the search engines. You can be fairly certain that your competitors are either utilising search engine marketing, or seriously considering it.
Do you really want them having a competitive advantage over you with your business being left behind?

5 Campaign Internet Marketing Tips

5 Campaign Internet Marketing Tips

Internet marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and companies with websites realize the importance of driving traffic to their website.

Internet marketing helps to drive this traffic. Internet marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind Internet marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, campaign Internet marketing is the only way to do so.

Campaign marketing helps to hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some, but can be an issue and nuisance for others. These five tips will help you to get your Internet marketing campaign off to the right start.

Know your Target

The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have an Internet marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

Be Clear and Concise

If you want to have a successful Internet marketing campaign you need to be as clear and concise as possible. Clearly state the message that you are trying to get to your target audience. Muddled or confusing messages will render your Internet marketing campaign useless and unsuccessful.

Use Multiple Venues

There are multiple venues and mediums that you can use with Internet marketing, including online advertising, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

Work with Professionals

If you are thinking about an Internet marketing campaign you should consider hiring a professional Internet marketing company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective Internet marketing endeavor.

Have Patience

Internet marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign Internet marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your Internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.

Does Your Company Need More Marketing? Or Just Better Marketing?

Does Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what’s needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add “more” marketing to your company.
In The Beginning
Most successful companies grow from a small enterprise based on the founder’s idea or vision. In the early stages, the founder usually plays many roles. It’s common to see a founder handling engineering and/or sales roles. As the company succeeds and grows, many of these tasks are delegated to others.
The one area most often key to the long term success of the company is the function of marketing. This article covers:
The marketing functions
The problems they can prevent or solve
The contributions you can expect from marketing
Marketing: The Difference Between Buying And Selling
The definition of marketing has been attempted by many authors. It is commonly referred to as the process of relating the potential customers’ needs and wants to the company, and then addressing the company’s solutions to meet those needs and wants back to the marketplace.
We have described marketing as the process of focusing on Who the customer really is, and What the customer is actually buying from you . . . rather than what you’re selling. What customers can buy from your firm . . . that they cannot buy from another . . . is the real reason they do business with you.
The marketing functions within your company that support this work can be divided into product marketing and marketing services to support demand creation and sales. Both functions are necessary to have an effective marketing effort. However, they are distinct. How much of each you need . . . and who should perform these duties . . . are important issues.
What Is Product Marketing?
The classic definition of product marketing includes the issues of product, price, promotion, and sales channel (place). The concept of product marketing holds true whether your company is a “product” or a “service” company. In the case of a service company, your “product” is the service provided.
To succeed, these product marketing issues (product, price, promotion, and place) must be handled so they are effective from the customer’s point of view. In the beginning, these issues are usually a key part of the founder’s vision. When the company succeeds, they often become too complex . . . and too important . . . to be handled part-time, by the chief executive.
Product marketing works over two different frameworks, each important, and fundamentally very different. These two areas are strategic and tactical.
Strategic Marketing
Strategic product marketing is the future component of the marketing problem. Strategic issues include:
What business is your company in?
What business should you be in?
What products or services should be designed and offered?
What technical capabilities need to be developed within the company or acquired from outside the company?
Other related strategic issues include:
Marketing channel strategies (How do you reach your customers, then sell and deliver the goods?)
Competitive positioning (What sets your company apart in the minds of your customers?)
A complete understanding of, and ability to communicate to customers, What they can buy from your company that they cannot buy from any other company.
The strategic role requires a person who is a generalist, with a broad view of the market, the industry, and the company. This is the role most usually maintained by the founder/CEO. Portions of this strategic function may be provided by a senior marketing manager or by outside consultants.
Tactical Marketing
Tactical product marketing deals with issues that relate to the success of current products or services. These include:
New products or services introductions
Promotion of existing products
Development of marketing programs and literature that are effective in reaching the customer
Communicating the unique position that separates your company from your competitors
Ensuring that the sales channels are being used effectively to reach customers
The development of tactical plans is a product marketing function. The execution of some of these tactical items may be accomplished by marketing services, as described next.
The tactical role requires a person with the desire and skills to “get it done.” Both tactical and strategic roles require great communications skills, and the ability to deal successfully with a wide range of peo-ple, both inside and outside your company.
What Are Marketing Services?
Marketing Services executes tactical marketing programs. This may include sales contests, public relations, advertising, trade shows, dealer programs, direct mail campaigns, etc. This function manages or provides the creative, and produces items such as brochures, advertisements, press releases, trade shows, etc.
There is obviously an overlap between tactical marketing and marketing services in the area of defining and planning these programs. A senior, experienced, marketing services professional may be able to perform some of the functions of tactical marketing. Unfortunately, many times we place an excellent marketing services person in a position which really is tactical marketing . . . and the results are not satisfactory.
Marketing Services’ function is to create and manage the tools, support materials, and collateral that tactical marketing has determined necessary to effectively implement the programs designed to achieve the strategy.
Skilled marketing services professionals have excellent input regarding these tools and materials to assure effective results. Asking them to perform the tactical product marketing function is quite another thing!
What Do Marketing Problems Look Like?
Sometimes it’s easy to see a marketing problem. One example of this is a stalled product.
You’ve spent many months developing a new product and feel sure of its merits in the marketplace. You’ve introduced the product, but it seems to be going nowhere. What do you need to do to take advantage of your investment and ensure the success of the new product (and perhaps your company)?
Should you lower the price?
Should you raise the price?
Do you need to spend money on advertising?
Do you need to kick off a public relations campaign?
Do you need new sales channels, or do you need a program to “kick start” your existing channels?
Obviously some of these issues are tactical product marketing. Some may involve marketing services, or the problem may be fundamentally strategic.
Possibly, you have an unneeded or unwanted product or service. Maybe you have not fully determined what the differences are your product or service provides which are valuable to potential customers.
Another example of a potential marketing challenge is an important new product introduction.
How do you ensure that you get the best press coverage?
Should you introduce the product at a trade show? Or with a press conference? Or with a press tour?
What literature and sales tools will you need?
Does this new product (or service) fit your existing sales channel?
What is the competitive environment in which this product will be introduced?
How should the product be priced and positioned to take maximum advantage of the competitive situation
What do your prospective customers think of the new product?
Again, some of these problems are tactical and some are Marketing Services. Executing an effective new product launch by relegating the planning and execution to Marketing Services, or worse, to your advertising agency, is a mistake. Given that 90% of new product introductions fail to achieve their sales goals, perhaps it’s time to consider that the execution may not be the problem. Perhaps there was never a viable plan.
Sometimes it’s more difficult to recognize the problem as belonging to marketing. It can still clearly be rooted there however. An example of this is the conflict between sales and the factory. Often the conflict looks like this:
The salespeople are frustrated. They see opportunity they can’t turn into business, and they blame the factory for not listening to them, and for being unresponsive.
The sales person says, “Why don’t they hear what I am telling them?” The factory staff in this case is often frustrated with field sales. “Why can’t they just sell what we have?”, is a common question from the factory.
Are the salespeople just complaining, so you should disregard them? Are the factory people being too “hardheaded?” Or is it possible that a marketing job, clearly defining the position of the product and communication of this to sales, has not been done?
If sales does not know the positioning, you will be getting inconsistent results and information from them. Has this happened to you?
Some marketing problems are easier to identify. You have an idea for a wonderful new product. But,
What features should it have?
What is the importance to your customers of each feature?
Is there something else even more important about which you are unaware?
How do you tell the story of the product so that you can get your sales people excited, and your customers to buy?
To answer these questions, what do you do? Do you conduct a focus group? Or a user survey? By phone, or letter, or face-to-face interviews? Or just design it, release it, and hope you were right?
The bottomline is that all of the above scenarios describe marketing problems which can be solved with the right marketing talent. Whether that expertise is full-time or a part-time, on-staff or from outside services are trade-offs you make to get the best solution your budget can afford.
Final Thoughts
The key to marketing is to see your company as you are seen by your customers. If you’re satisfied with your company’s results and feel that the future of your company is secure, then you may have all the marketing you need.
If you feel better results are needed, that you should be selling more, or your profits should be higher, or you should be doing a better job of satisfying your customers . . . then you should seriously consider adding marketing talent to your team.
(c) 1991, 2002 Customer Manufacturing Group

Email Marketing Success

Email Marketing Success

These days, there are hundreds of ways to market something, and there are a lot of different mediums to choose from. Perhaps, because it is considered new or perhaps because of the chance of emails you send being looked at as spam, email marketing has been overlooked, dismissed or simply not employed because it wasn’t brought to the attention of the marketing staff that email marketing was a possibility.

So, now the question comes up, is it possible to make money though email marketing? Is there enough of a chance that someone is going to click on the links in the email, that they are going to even open the email to make it worth while to do email marketing? The answer is yes. Email marketing, just like everything else, can be successful if it is done correctly.

So whether you believe it or not, you’re willing to give email marketing a try. Good, that’s the first step to becoming a successful email marketer. Next, you might now be asking yourself what to market. If you don’t have your own products, there are affiliate programs that can help you get started with email marketing. If you still have questions, take a look at forums, or blogs, or even websites that discuss email marketing. Be sure to check to make sure that the site you are getting information on internet marketing is a decent site.

There are a lot of different scams out there that promise quick success through email marketing. For some people, it can be very profitable, but that isn’t always the case, especially if you come across someone who is offering you a large salary right away using email marketing.

Email marketing, as with any marketing, requires time to build a true customer base and to be accepted. Now that you know a little about email marketing, you’ve decided to give it a try. You did research on email marketing, and looked into programs that might help you get started and keep going strong. Head out and enjoy. The sky is the limit with this inexpensive and effective way to market.

Email marketing is truly the way of the future. So don’t hesitate and get out there and use what you have learned about email marketing to start bringing in the money and give yourself a little peace of mind.

Different Varieties Of Affiliate Marketing

Different Varieties Of Affiliate Marketing

The benefits of affiliate marketing is more pronounced today than before. This is one of the main reason for the immense popularity of affiliate marketing programs among so many thousands of internet marketers.

Latest web technology has enabled the affiliate marketers to get their statistics and income figures the moment they make an affiliate sale. It is now possible to use companies like PayPal for payment and receipt processing. This has highly curtailed the time that an affiliate marketer needs to wait for his payments to be collected from the merchants.

Both the affiliates and the merchants have now realised that affiliate marketing is effective for both of them. The merchants perceive affiliate marketing as an opportunity to advertise their products at a much lesser cost. On the other hand, the affiliates see affiliate marketing as a uncomplicated way of earning profits online by doing something which they like most, and that is web publishing.

Just as the popularity of affiliate marketing has gone into overdrive, similarly the outlook of people has changed for the better about affiliate marketing. Affiliate marketing is no longer considered as a secondary method of marketing by the merchants, or as an additional income source by an affiliate marketer. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

We now need to analyze what type of affiliate marketing will work best for any person? Are there any differences in affiliate marketing programs? Are the paybacks from these programs the same? Which are those affiliate marketing programs that work better than the others?

There are actually varieties of affiliate marketing, and the types will depend on how you are going to classify them. The primary classification of affiliate marketing programs falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

1. Pay Per Click (PPC) – PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

2. Pay Per Performance (PPP) – PPP affiliate marketing is well liked among merchants and is also the most rewarding type for the affiliates. In this type of affiliate program, the merchant pays the affiliate only when his referral converts into an action – that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means that the merchant saves a lot on his own direct marketing efforts. On the other hand, this type of affiliate marketing becomes financially most rewarding for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales. And, in the case of e-products or e-goods, the affiliate commission can go as high as 70 – 75% of the sale price.

Pay-per-performance affiliate marketing can further be classified into two types: pay-per-sales (PPS) and pay-per-lead (PPL). Both these are highly popular.

a) Pay Per Sale (PPS) – In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

b) Pay Per Lead (PPL) – The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type. Generally, the sales conversion rate is the highest in the case of PPL, because, the visitor is not required to purchase anything but only complete a non-financial transaction, like, filling up an application form, subscribing to a newsletter, etc.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.

A) Single Tier – In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-tier classification.

B) Two Tier – In two-tier affiliate marketing programs, the affiliates are not only paid for the direct traffic or sales that he brings to the merchant’s site, but also on every traffic or sales referred by other affiliates who joined as sub-affiliate of the above affiliate marketer.

C) Multi Tier – Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for more number of levels of affiliates in different tiers in the affiliate network.

D) Residual Income Affiliate Marketing – In this type, apart from the affiliate getting paid for every customer he has referred to the merchant’s site, the affiliate is also paid whenever the customer he has referred goes back to the merchant’s site and purchases another product. Commission for such type of affiliate marketing is based on either percentage of sales or based on fixed fee.

Every affiliate marketer finds that these different affiliate marketing methods work differently for each of them. For instance, multi tier affiliate marketing, also called Multi-Level Marketing (MLM) is a highly difficult type of internet marketing and it does not work for everyone. As a matter of fact, many legitimate marketers consider MLM as illegal or something which is undesirable.

An affiliate marketer has to try out different methods and decide which will work best for him or her. He/she should then concentrate on those affiliate marketing methods which are suitable for his/her style of internet marketing business.