Outsourcing Your Marketing Needs

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Outsourcing Your Marketing Needs

Have you ever stopped to notice that your marketing
campaigns and activities are not paying off, or
getting your desired result? So, you are spending a
fortune on marketing booths, exhibits, brochures,
flyers and so on and still your client database has
not improved? Have you ever stopped to think what are
you doing wrong? What is it that you lack?

You may have a pool of right-brain creative people in
your marketing team, producing impressive brochures
and coming up with great exhibit ideas, but do they
have the left-brain analytical people for a better
understanding of the statistics and trends in the
modern-day information and tech-savvy market? I guess
not.

This is the usual reason why most companies waste
time, money and effort on futile marketing campaigns
and activities-they don’t have the right people for
understanding the market.

Yes, they have the creative ones but that is not
enough to generate the result your company is aiming
for. These creative people of yours may only be
wasting their creative talent because it is not
well-aimed at the target. Fortunately, more and more
companies are realizing this mistake and so they are
now outsourcing their marketing needs for a more
focused and successful marketing endeavors.

The trend started with outsourcing only a part of the
marketing function, which is the advertising. Now,
companies are already outsourcing the more
nitty-gritty marketing tasks such as customer
analytics, lead management and direct-mail management.
What used to be simple marketing tasks have now been
realized as very significant factors that can greatly
help boost marketing success.

Marketing outsourcing business companies have
recognized this importance and have focused on
producing experts in these fields so they could
provide the best service to their clients. So, these
days, services for these seemingly mundane but very
important marketing tasks, can be outsourced for
better results.

And a lot of companies are realizing the sense in the
idea. A recent survey reported that 53% of polled
marketing executives are now planning to outsource
their marketing needs. They now realize that
outsourcing marketing activities saves the company
marketing cost, while at the same time producing
improved quality work that generates the result they
wanted.

Also, they see now that mass marketing is no longer
reliable for reaching more prospective customers
because nowadays, communication has become more
complicated than ever, hence, it needs expertise on
computer aided analysis. And this is what marketing
outsourcing business companies have and offer.

However, this does not mean that marketing executives
and officers of the company are no longer needed. The
opposite is true.

While the activities are outsourced, there is a vital
role for the marketing executive to play-they still
need to build and maintain good working relationships
with their clients and customers.

The good working relationship still rests with them
because customers still need to see the company in
flesh and blood, despite the convenience of outsourced
computerized services on the Internet. The marketing
executives, of course, still have to oversee the
production and progress of the marketing activities
that are being outsourced.

Of course, that still has to be managed and monitored
to ensure the company get the best result. Also, they
are to build good working relationship with these
outside suppliers to ensure that the company’s
specific needs are met. As in every business, success
lies in building and maintaining good working
relationships with both the clients and the suppliers.

Premium Bond and ERNIE

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Premium Bond and ERNIE

Premium bonds are bonds that do not pay interest. They do something much better. You purchase premium bonds and let it sit just like in a savings account. Each month there is a lottery and if your bond number is picked, then you have a chance to win over a million dollars. Over one and a half million cash prizes are given away each month and if your bond number is picked, you win from fifty British pounds to well over a million pounds. The great thing is if you do not want to participate in the program anymore you can take back your money like it was never invested at all. This program is so popular that over a third of the population of Great Britain participates in it.

Unlike the American lottery system where numbers are picked randomly from ping pong balls, Great Britain uses ERNIE to generate numbers from premium bonds. ERNIE is a random number generator hardware system and has been around since 1957. ERNIE first generated the bond numbers by picking up on signal noise from a bank of neon tubes. It was the size of a mini van and could only generate about 2000 numbers an hour. The first number generator lasted almost seventeen years and was replaced by an updated version in 1972.

The computer age came to age in the eighties and in 1988 ERNIE 3 was invented. The generator was about the size of a personal computer but ran at no where near the speed personal computers run today. It took ERNIE 3 almost six hours to generate the numbers for the monthly lottery. ERNIE 4 is being used today and it came of age in 2004. Working at speeds five hundred times as fast as the original model, ERNIE 4 uses thermal noise instead of the noise from neon lights. It can compute over a million numbers and hour

Once the numbers are generated, a staff of hundreds validates the generated numbers with real bond numbers that the numbers match. Once matched, prizes are allotted to the public. The machine is checked over monthly to ensure proper validation and to keep the system honest. With over a million and a half winners monthly, the machine keeps every thing running smoothly. The investments pay off as winners are awarded their prizes depending on the order that their premium bond number was generated.

ERNIE is so popular in Great Britain that the machine actually receives cards on holidays such as Christmas. Jethro Tull, a poetic singer and song writer even wrote mentions ERNIE in his song, “Thick as a Brick.” The magic of ERNIE and the thrill of lottery and a chance to win a million has the majority of the population of Britain investing more and more. The idea that your money can earn more than a mere one or two percent that savings accounts earn has the British public flocking to the bank to let ERNIE make them a million.

Tetris – The Game of the Past and the Future

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Tetris – The Game of the Past and the Future

Fans of gaming of any sort all know a few basic games that formed the foundation of what we know today to be the number one form of entertainment. One of these original games is Tetris. Known around the world since it’s release, Tetris has long been one of the most popular ways for people to waste some time and have a good time in the same breath. Before we can understand why it is such a great game, lets first examine the history of Tetris and how it evolved into this modern day wonder of a game.

A number of lawsuits have been filed to find out who the actual inventor of Tetris is, to avoid confusion we are just going to let that name remain unsaid. The game was invented in the mid-80s in Russia and quickly became a popular device for people to have fun with. After a brief struggle to get the game on the popular PCs that most people in America used, the game was introduced to the United States in 1986. After the game grew in popularity again, a number of new lawsuits were filed to determine who had the rights to the game. After a while, the system Atari was finally awarded these rights for arcades and Nintendo got them for consoles. After that Nintendo began to release a number of highly successful versions of the popular game, and still do so today even for their newer consoles. Tetris remains popular today even as games with better graphics and more advanced controls are released.

So now that we have a little understand towards where the game from, lets look at why it is so popular. Tetris seems like a very simple game, which makes it appealing to many gamers who do not want to or simply do not have the time to spend on learning advanced controls. Because there are only about five keys that a gamer needs to know, anyone can be playing this game efficiently within minutes. Sweet and simple are two words that make Tetris so appealing to players initially.

After playing Tetris, gamers soon find that the game is much more complex than thought before. While there are no controls, different shapes of blocks, obstacles, and speed of drops all add to the confusion and act to make the game harder to play. It becomes frustrating to lose and a challenge to pass the higher levels. Players find themselves addicted and dedicated to beating Tetris, or at least setting a higher score than their friends and family did before.

Another appealing nature of the game is the accessibility of the game. You don’t need to own a Nintendo console of any kind to play the game, unless you prefer the flashier, new versions of Tetris. The game can be found in many different versions online, the easiest being the flash version. Because of that a gamer can quickly locate this game and be playing in no time. When you have only a fifteen-minute span to squeeze some fun in, this works great for you.

Overall Tetris may seem like a simple game but in fact it is much more complex once played. It is a game that has been around for more than two decades and will be around for much longer than that. A granddaddy to all current games, Tetris is a good experience for all gamers of all ages. So if you are one of the few who has not ever experienced this game, go out and try it and you will have a good time for sure.

Bonus Hunting: An Online Casino Gambling Sure Thing?

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Bonus Hunting: An Online Casino Gambling Sure Thing?

Most online casino gambling aficionados play hard and they play to win. But there’s an alternate strategy (no, not to lose – that would be silly!): a strategy more conservative, more demanding of discipline, as well as of considerable more questionable merit than straightforward online casino gambling, but with significantly higher odds of a player walking away from the (computer) tables with more dough than he or she started with. It’s called “bonus hunting” and it’s the closest thing in online casino gambling to a sure thing. So why isn’t everyone doing it? That question is the subject of this article – why not bonus hunt?

First let’s lay out the practice for you. Peruse gaming site reviews on sites like www.casinobrain.com and www.poker-ranking.com and you will see that almost every one offers a Bonus upon sign-up. It may be called a “Sign-Up Bonus”, a “Welcome Bonus”, an “Initial Deposit Bonus”, a “First Deposit Bonus”, a “Match Bonus” – but whatever it’s name, the concept’s the same.

For signing up and making your first deposit (or “purchasing” your first stack of chips), the online casino gambling site will give you some percentage of that amount in bonus chips. As soon as you make the deposit, the full amount of the bonus is added to your player account.

But, of course, there’s a catch – you must wager an amount equal to some multiple of the dollar amount of either your bonus or your initial deposit (depending on the online casino gambling site or poker room) before you can withdraw any of it.

As you can probably guess, in the process of meeting your wagering requirement, two things are likely to occur:

1. You lose some or all of the bonus amount and some or all of your initial deposit too

2. You enjoy the online casino gambling experience at that site so much (or have lost so much money you just can’t let yourself walk away) that you deposit more and more money and just keep on playing

What Bonus Hunters have discovered, however, is that by only playing at the lowest stake tables (ie. 1 cent video poker), they can severely minimize the percentage of their bonus that’s eaten away in the process of fulfilling the wagering requirements. It is unlikely that a bonus hunter will come out ahead. It is even highly unlikely that the bonus hunter will walk away with most of the bonus. But they’ll probably walk away with some of it and get their initial deposit back.

So what are the drawbacks? Well, get ready, ‘cause there a bunch – more in fact than you may realize. To put it plainly, bonus hunting is fraught with its own inherent challenges and flaws, not the least of which is its yield. What bonus hunters happily lose in risk, they gain in time commitment. Playing not to win but to “not lose” takes a ton of time, and you’ll probably find the reward not worth the absence of risk at all (think: 50 cents an hour – might as well get a minimum wage job).

Not all bonuses are built alike – you must hunt (thus the moniker) for the biggest bonuses (percentage-wise) with the lowest wagering requirements and the lowest stakes games (giving you the greatest chance of keeping most of your bankroll safe). That’s a mighty tall order. When you consider this, the pool of potential “targets” suddenly dwindles considerably. Likewise, the amount of time you’ll spend trying to find an online casino gambling site to hit will increase exponentially the more you do it.

And there’s always the fact that if you choose unwisely, you could lose it all.

Online casino gambling sites don’t like bonus hunters – is it any wonder – and as such, if you’re ever tagged as one, you may be permanently locked out of the casino, forced to give up any winnings, and find yourself blacklisted not only from that casino but from its affiliates and sister sites too. Try it at your own risk.

Is Your Marketing Plan Ready for an Update?

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Is Your Marketing Plan Ready for an Update?

With summer vacations over and schools back in session, marketing plan “season” is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.
Each Marketing Plan is Unique
For those writing a marketing plan for the first time, it is important to know that there is no “magic formula” to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.
Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.
A Plan Makes a Profitable Difference
Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.
Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are “quick and dirty.” All can be applied to your business as a whole, an individual product, or your Web site.
So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!

Need To Reduce Debt? Consider A Home Equity Loan

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Need To Reduce Debt? Consider A Home Equity Loan

Now that we’re over half way through our first decade of the new millennium, it is interesting to look back and see how our attitude to debt has changed. It seemed that many of us had an invincible view towards our debt, brushing it under the carpet, extending our credit line further and secretly hoping that our numbers would come up on the Lotto.
Now that we’re all a little older with perhaps more responsibilities, we’ve decided that it is hard time we addressed the little problem of our credit card debt, head on. One of the most affective ways to do this is by taking out a home equity loan. In many cases, the equity in our home represents the only form of savings we have. It is important to reduce debt as quickly as possible in order to start saving money.
It is always good advice to shop around when looking for a home equity loan; this is because lenders will have different criteria. Some lenders are only in the poor credit home equity loan business as this allows them to charge more interest on the loan, while other lenders are more interested in the quality of the equity at stake.
A very good piece of advice when you have completed your home equity loan is to cut up or close the credit cards that contributed to your high debt. The worst possible situation is for you to start using the credit cards again. If you think you are at risk of doing this, cut them up immediately, your house is now at risk.

Online Darts Games

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Online Darts Games

Online darts now comes on a number of forms. The most popular online darts games are the cricket, count-up and high score, shoot out, and halve it. Each of these forms however holds certain standards that are somehow different to the usual darts game, but all of there have one major objective, that is, to hit the bull’s eye. Are you interested to know these online darts games? Well, keep on reading.

The Cricket

The Cricket is by far the most popular online darts game. It requires every darter to hit particular numbers on the board for several times. It is necessary to note that in an online darts Cricket game, the boards typically possess a LED display that reveals the standing of every darter’s position in the game. Most of the online darts boards display it as a number, while others use a sequence of bars that light up. Sometimes, a series of Xs and Os is displayed for every player.

The Cricket online darts game is now extremely well-known in America and Central Europe. The players of this online darts game usually adopt defensive or offensive tactics that highly depend on the state of the game. But, at any point during the game, the players have chance to make effort to increase the points, or to try blocking the other players from scoring.

Count-Up and High Score

The Count-Up and High Score versions of online darts game are individually different. On one hand, the Count-Up is an online darts game that anyone can play. The main goal of this game is to beat the other players by being the first to reach a preset score, requiring every darter to try to score as high as possible in his turns. On the other hand, the High Score is pretty much like Count-Up, but this online darts game end at the finish of the seventh round. The player to who gathers the highest total score then wins.

Shoot-Out

Shoot-Out is perhaps one of the latest versions of online darts game. This is in fact is an improvement on and is said to be more exciting than Round-The-Clock. Well, in this version of online darts game, the target is being randomly picked by the on-board computer. There is basically a 10 seconds of time limit for the player to throw the dart, and a hit on the target counts as one point. Note that under the rules of this online darts game, the doubles and triples are treated the same as a single. The player who can gather 15 points first wins in this online darts game.

Halve It

Finally, here is an online darts game that is the same as playing Jeopardy – the Halve It. Well, in this form of online darts game, a total miss with three throws can make the player’s score tumble down. Every player begins the game by way of shooting for the number 12 and then 13, 14, any doubles, 15, 16, 17, any triples, 18, 19, 20 and Bull’s eye. And, the player with the highest points at the end of the game if the winner.

High Stakes Online Casino Gambling: Getting Started

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High Stakes Online Casino Gambling: Getting Started

There are several casinos that have added online casinos to their already existing brick and mortar casinos, as well as countless online-only casinos. These online casinos offer a wide range of single-player as well as multi-player games. This is good news for those who like to play for high stakes; they can do so from the privacy and comfort of their residence without having to move around with excess cash.

Before settling down on a site, one should spend some time trying to understand the terms and conditions and the kind of playing experience that’s offered by each online casino gambling sites. Getting started with online casino gambling involves comparing factors such as the sign-up bonus, loyalty club, and online support. Each online gambling casino has a written code of conduct for ensuring acceptable standards of behavior. Individuals are expected to assume responsibility for their actions. One should be aware of the procedures to be followed in the case of dispute resolution. These things are of particular significance for those who wish to bet large amounts. Such gamblers need the assurance of fair-play and ease of play.

The games at online casinos are available for download on one’s PC. Some software can take up around 50 MB of space on the hard drive, so make sure you have enough space to download it. Once downloaded, the software can be installed pretty smoothly. Clicking the casino website icon takes the player to the casino where one can start playing, either for “Real Money” or “Play Money”. A beginner should compare the relation between winnings and difficulty levels while visiting different sites. This can be done by playing games on the no-download casino software; where one can even play for free.

Online casinos offer varying amounts of bonuses that players can either cash out or use for gambling. Bonuses are enticing incentives for players to play big and they often lead to handsome earnings. There are some online casinos that offer really big bonuses meant to draw the interest of the heavy betters. In order to qualify for the bonus, gamblers need to play online for a certain amount of time and the bonus may be restricted only to certain games such as slots while other games like roulette, craps, baccarat, and blackjack may not qualify for play with bonus money. However, there are some online casinos that offer EZ Bonuses that come with no strings attached.

Online casinos are a good opportunity for those who wager large amounts; they can try out various betting plans and devise strategies for different games. Before starting, one should visit various online gambling forums to obtain information about the different online gambling casinos regarding their reputation for payments, issue resolving, and the type of games offered. Happy high stakes gambling!

Ruay Review

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www.ruay is an online lottery gaming website that is safe and secure. RUAY has been one of the most preferred sites by a plethora of players all over the world.ruay’s awe-inspiring products and services are a cinch to use, while its customer service department is on hand 24 hours a day. You can deposit and withdraw your winnings from anywhere in the world, as long as you have a bank account that is supported by a major international financial institution.Ruay is the best and cheapest way to buy your ticket online, so if you’re looking for the next best thing to do with your hard-earned money, ruay is the place to go.ruay’s most exciting offerings include its awe-inspiring products, including the ruay-branded credit card, which can be used to make payments online and offline. In addition, the company offers a wide range of other services such as its e-Wallet, which is an easy to use system that allows you to store your personal details for faster transactions.

Name Ruay’s finest touches

Located in Bangkok, Suk Sum Ruay Resort is a luxurious oasis that features a full range of amenities for its guests, including a gym and free WiFi. Aside from its top-notch facilities and services, the hotel also offers its visitors an enviable location near all of the city’s most exciting attractions. Among its many perks, Suk Sum Ruay Resort is home to a large swimming pool and a spa that provides an excellent place to relax after a busy day of sight-seeing or shopping.

LottoVIP Review

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LottoVIP is an online lottery application that offers a wide range of features, including instant numbers, live payouts, and 24-hour customer support. lottovip allows players to bet for free and earn incentives.

The website is safe and secure, and you can use it from any device. It also has a convenient withdrawal process that makes it easy to withdraw your winnings. However, LOTTOVIP need to be aware of the country’s laws and regulations before you begin playing.


Although LottoVIP is a great option for online lottery enthusiasts, it’s not a good choice for everyone. While it’s convenient and reliable, its selection of lotteries is limited. Moreover, its commission rates are relatively high.

Besides, the VIP ticket packages that it offers for various lotteries aren’t very affordable. If you’re looking for a cheap way to buy a Mega Millions or EuroMillions ticket, you’ll find that the prices are more reasonable at other sites.

LottoVIP is owned by Safe Global Payments, which owns a number of lottery-related websites, including LotteryClub and LotteryMaster. These websites offer the same services as LottoVIP, but they are more transparent and reliable. If you’re interested in lottery syndicate play, you should check out other options that offer a better deal and more flexibility.