SUBJECT: [FIRSTNAME], Direct Advantages of Email Marketing

SUBJECT: [FIRSTNAME], Direct Advantages of Email Marketing

Dear [FIRSTNAME],

Email marketing is a wonderful way to reach large amounts of
customers in a short amount of time. This is a very inexpensive
marketing method that is effective. It will result in getting
more traffic to your website thus generating more sales. Email
marketing can be used by any type of business regardless of the
products or services they have to offer.

One huge advantage of email marketing is it can be effective for
both large and small businesses. When it comes to regular
commerce, the larger company can afford to print up colorful
fliers and ads. This is much harder for smaller businesses due
to the expense. Email marketing can be done using software so
that even small businesses can create effective and professional
looking email marketing campaigns on a small budget. This will
hopefully help them increase their sales.

Email marketing is an effective way to deliver the information
you want to get to consumers in the method they enjoy using.
Most everyone has email these days and it is common to log on
and check for messages several times each day. It also allows
you the opportunity to reach consumers around the globe. There
are no boundaries when it comes to location with this method of
marketing.

On average email marketing costs 78% less than other types of
marketing. This savings is after the cost of research, testing,
and sending the emails. It also takes the cost of consulting
into consideration. Email marketing consulting is often less
expensive than other marketing consultants. This means you can
choose to save money or maybe invest more but reach more people.
In addition to saving money, you save valuable time. Your emails
can be scheduled to go out at times when you are out of the
office or working on other projects.

To appeal to your consumers, email marketing allows you to use
graphics, games, music, videos, and other types of materials to
gain their interest. This is something most other marketing
concepts don’t allow. Sure, they offer one or two choices but it
seems like everything is possible with email marketing concepts.
Since you have the name and purchasing history of the
individual, you can personalize the email. This makes the
customer feel more trusting towards you as well as more loyal to
the company. It is much better than getting a piece of mail at
home that says dear customer. You will be able to create
marketing lists that allow you to send a marketing campaign only
to a target market. This is a very effective way of sending
different campaigns to different customers.

The process of email marketing gives you tools for measuring the
successful of the marketing campaign. You can measure the click
through rate, conversion rate, find out how a person linked to
your website, and many more ways of analyzing data.

Customers can choose to opt out by clicking the link in your
email marketing campaign. This saves you money by knowing who
isn’t interested in receiving your information. There is no way
to know that with other types of marketing campaigns. For those
who are interested in your email marketing campaign, you will
see the responses quickly. This is a great way of knowing what
is effective for future marketing endeavors.

To Your Success,
YOUR NAME HERE

P.S.
Email marketing is one of the most common as well as most
successful marketing methods available. With the volumes of
consumers on the internet everyday it only makes sense to use it
from a business point of view. Email marketing is a great way to
reach a volume of people quickly and inexpensively. Email
marketing is a great opportunity to communicate with your
customers. This is an effective way to be able to analyze your
marketing tools so you will know what is working and what areas
you need to continue improving.

Understanding Marketing: 5 Common Misconceptions

Understanding Marketing: 5 Common Misconceptions

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?

1. Defining Marketing
There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.

2. Marketing is still confused with Communication
This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.

3. Under- or overestimating the role of the marketer
On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer is an omniscient, all-powerful creature eclipsing everyone else.

4. Segmentation
In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still done intuitively at least at small-business level. Large companies might have whole departments assigned to work on segmentation research and strategy, and still not be fully failure-proof.

5. Marketing for the sake of it
This is an attitude I have met in too many occasions not to mention it. People (and again, small-business owners are the usual culprits) do marketing because everyone else does it, because they heard they should do it, because it is a fashionable thing to do.

Surely, the list above is not exhaustive, and it only points at several attitudes leading nowhere on the Marketing battlefield.

Marketing is surely not an art, thought it does employ a certain flaire and creativity. Marketing is not a science either, but it operates with precise instruments. Marketing is not for everyone and not to be performed regardless of the conjuncture around the business.

We should keep in mind that Marketing operations have a clear objective: increasing the profitability of a business. To bring money, to be more clear. Marketing is therefore just as important as everything else in the company: if a product has functional faults we would blame the production department, but when a product does not sell for reasons beyond production it is usually the Marketing department to take the blame.

Understanding Marketing

Understanding Marketing

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?
1. Defining Marketing
There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.
2. Marketing is still confused with Communication
This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.
3. Under- or overestimating the role of the marketer
On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer is an omniscient, all-powerful creature eclipsing everyone else.
4. Segmentation
In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still done intuitively at least at small-business level. Large companies might have whole departments assigned to work on segmentation research and strategy, and still not be fully failure-proof.
5. Marketing for the sake of it
This is an attitude I have met in too many occasions not to mention it. People (and again, small-business owners are the usual culprits) do marketing because everyone else does it, because they heard they should do it, because it is a fashionable thing to do.
Surely, the list above is not exhaustive, and it only points at several attitudes leading nowhere on the Marketing battlefield.
Marketing is surely not an art, thought it does employ a certain flaire and creativity. Marketing is not a science either, but it operates with precise instruments. Marketing is not for everyone and not to be performed regardless of the conjuncture around the business.
We should keep in mind that Marketing operations have a clear objective: increasing the profitability of a business. To bring money, to be more clear. Marketing is therefore just as important as everything else in the company: if a product has functional faults we would blame the production department, but when a product does not sell for reasons beyond production it is usually the Marketing department to take the blame.

Marketing Comapny Info And Suggestions

Marketing Comapny Info And Suggestions

Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. It’s a realm that is often beyond the average marketers view let alone their ability to control it.

Promotional marketing is generally seen as the tail end of the campaign, however if a companies overall marketing activities don’t support its objectives and timing, the results are often poor, and the promotions manager gets to take the blame for the failure.

Choosing a good marketing company to integrate these complicated promotional channels is a task in itself since many will promise exceptional marketing campaign results yet few will deliver what you expect. When they fail, will you know where the problem was or will you have to chalk it up to experience and start all over again?

Why is it that many marketing firm’s promotional programs and implementation fail? Primarily because they don’t understand this fragmentation of media. Integrated marketing isn’t just a buzzword. Multi-channel marketing tactics need to be developed and coordinated by a campaign manager and carried out as a systematic program. Unfortunately, there is a shortage of skilled promotional marketing experts and a limited number of marketing companies that have a national network of marketing channel partners and contacts. Integrated marketing can’t be done well by small marketing companies that arrange deals with other independents. Large marketing companies have the resources, and the network of established channel partners that ensure your products are promoted from distribution to point of sale.

Marketing Promotion

Since marketing and advertising channels have become so fragmented, it is difficult for an advertiser to reach and affect a target consumer. Advertisers can no longer take access to consumers for granted and it takes a concerted effort to reach a consumer a number of different ways. Promotional marketing campaigns have to consider multiple mediums including the Internet to achieve optimal promotional and sales results. When they work together, they can register with the consumer audience, and ensure that your products are distributed to where they need to be at the right time.

We hear a lot about Internet marketing and its incredible reach, and it is excellent for communications and setting up brand awareness and purchase desire. However, for consumer goods companies, few promotional channels surpass retail store promotion. The retail store location is where the sale is made, and when your promotional program is focused to work well here, you’re likely to see things go well. A sale can be lost at the point of sale, much to the consternation of firms with weak connections and retail sales training programs. They’re unable to respond to sales rep issues and the demands of consumers, and when the consumer loses confidence or interest, they won’t commit to buying the product.

Sales transactions are complex and premiums and incentives are a key part of whether your product will make it to the store shelves and receive the right sales support. Once your products leave the warehouse, they’re on their own, unless a professional promotional marketing company is supporting them at the retail level.

Strong Integrated Channels

Marketing channels are complicated too, and if the connections in your network aren’t strong throughout, your sales can come to shuddering halt. Don’t think marketing channel members don’t know about your distribution vulnerabilities too. They know you’re an independent and they have their primary loyalties to bigger manufacturers and distributors. Your products may get secondary status and receive no sales support.

So what happens during fragmented promotional campaigns? Many marketing promotion campaigns are marred by poor point of sale signage, supplier communication blocks, unreliable reporting, warehouse fulfillment problems, poor sales support, poor sales training, along with high costs and outdated technology. A marketing promotion can fail many different ways and you need to understand why. When you’re spending hundreds of thousands of dollars on campaign development and distribution activities, and have committed to a particular marketing company, your company’s future is on the line.

What you need is a reliable marketing company that possesses the warehousing and database systems, fulfillment practices, and sales support network to ease distribution and communication problems.

If you’re still managing your marketing promotion campaigns in-house, you should consider outsourcing to a promotional advertising and marketing firm that offers a complete variety of support service. From campaign planning to post-sales customer support, these companies can take a burden off your hands and actually give you an edge in the retail promotions space.

Big promotional marketing companies have developed capabilities in producing creative and effective POS marketing materials, print advertising pieces, packaging, warehouse automation, and retail distribution. They can help you manage large scale orders on demanding deadlines because their state of the art electronic systems are set up to do this. They provide solutions for billing/invoicing, customized reporting, and warehouse distribution of your marketing collateral. From EDI transactions to Web-based reporting tools, they have a command of the marketing fulfillment process and can give you an excellent awareness of your marketing campaign performance. Just working with these companies once can make you a better marketing manager.

So give yourself a break and bring in the full service promotional consultants and then start seeing your marketing campaigns hit the mark. As part of a complete integrated, promotional marketing campaign, these service companies will save money, time, and reduce communication problems, and thus save your future marketing channel relationships.

The top promotional marketing firm in the US is without a doubt, Archway Marketing Services. This company has been serving marketers across the US for decades. Archway takes control of your complete promotional marketing campaign from start to finish. They provide excellent cost efficiencies in warehouse, inventory management and shipping. Their integrated ERP platform enables real-time supply management, reporting and customer care.

If you could double the ROI on your retail promotional marketing campaign, wouldn’t it make sense to bring in a full service promotional marketing company?

The World Wide Web Is A Great Resource To Gain Market Knowledge

The World Wide Web Is A Great Resource To Gain Market Knowledge

The World Wide Web is a great resource for almost anything these days including shopping, conducting personal business, meeting new people, dating, networking, research, and even marketing. The Internet is used by millions of people worldwide, so it only makes sense that it has become such an integral and vital part of daily life to so many people and businesses. The World Wide Web is also a great place on which to advertise.

As mentioned the World Wide Web is an excellent tool for learning and research. Many people use it to look up information that they would normally, in the past, be only able to access by going to a library and reading through books and periodicals. Today, many businesses use the Internet as a tool to find out more about marketing and advertising for their business. Marketing and advertising is a vital part of making a business successful, and keeping it that way. The Internet can offer the latest information and marketing trends with just a few clicks of a mouse and a little time.

On the Internet, marketing directors and people employed in the advertising department of a business can research different marketing tools, schemes, and campaigns that might be very suitable for their product or service. Marketing is very dependant on the audience or user of the company’s products. Because they must target their advertising and marketing to specific groups of people for it to be most effective, many businesses choose to engage in targeted marketing.

Researching on the World Wide Web the many different ways in which to market your business is an inexpensive way to weigh your options for marketing. When looking online, you will be able to find outlines and tips on how to effectively market your business. There are many websites dedicated to introducing different marketing ideas such as online marketing, email marketing, and traditional marketing.

The Internet is a great source for learning. Marketers can gain valuable marketing knowledge through marketing forums, marketing networking services, and marketing firms. Forums are a great way for business owners to get together, regardless of location, and discuss tips and tricks of marketing and advertising. These forums allow for the freedom for business owners to talk about what works best and in what arena. In these forums, advertising and slogans do not get in the way.

Using the World Wide Web to learn about marketing possibilities is also useful when looking at different marketing services available and marketing firms. Business owners can use the Internet as a tool to compare the services of different marketing agencies and firms before making a final decision to go with a particular company. The Internet is the perfect tool for business owners to find new ways to market their company.

Internet Marketing

Internet Marketing

What is Internet Marketing?
Internet Marketing is application of Internet and related technologies to achieve the organization’s marketing objectives.
Internet Marketing is about….
Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to prospective customers and to reach different geographical regions and niche markets.
CUSTOMER centered marketing is the key for success of any organization. Concentrating on customer needs and wants will help a business to satisfy actually to delight its customers more effectively and efficiently. Building close relationships and retaining existing customers is very important because acquiring a new customer is costly than keeping the existing customer.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.
Internet Marketing Tools
Search Engine Marketing
Search Engine marketing is important because 85% of Internet surfers use search engines to find new websites. Research reports show that the majority of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic
E-mail Marketing
E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10 – 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.
Affiliate Marketing
This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for performance. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.
Banner Advertising
Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can’t expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.
Viral Marketing
This is the “e” term for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages receive 5 –15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is one of the first examples of Viral Marketing.
Publicity
Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.

Is Your Email Marketing Working?

Is Your Email Marketing Working?

This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy. This article will highlight why it is so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy.

Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time. Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for your business or even interest in your products or services.

It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective. For example your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process. However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website. When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort. This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly believing email marketing is producing a desired effect when it is actually another marketing strategy which is helping to product the desired effect.

Customer surveys are very important for evaluating the effectiveness of an email marketing campaign. Asking customers how they heard about your products or services is an excellent way to determine whether or not many of your customers are being enticed to make a purchase based on your email marketing efforts. Additionally, these surveys can be used to obtain more detailed information about the email recipient’s reaction to the email marketing campaign. Customers can provide valuable feedback about topics such as the layout and appearance of the email to the ease of readability of the content included in the email. All of this information can help a business owner determine how to design future emails to achieve a desired effect. Armed with this information the business owner can design subsequent emails which incorporate many of the qualities previous customers found to be useful and avoid qualities which were viewed as useless in the past.

After the most informative assistance pertaining to internet marketing. & Aggressive Internet Marketing Made Possible

After the most informative assistance pertaining to internet marketing. & Aggressive Internet Marketing Made Possible

After the most informative assistance pertaining to internet marketing. When you’re seeking excellent advice concerning internet marketing, you’ll find it hard separating quality information from misguided internet marketing suggestions or help so it is sensible to know ways of moderating the information you are given.

Now we’d like to offer you some advice that we believe you should think of using when you are searching for information about internet marketing. Please be aware that any recommendation we may offer is only applicable to internet advice about internet marketing. We don’t really offer any guidance or tips when you are also conducting research in books or magazines.

An excellent tip to follow when you are presented with information and advice about a internet marketing web site is to ascertain who owns the site. This may divulge who is behind the site internet marketing identifications The easiest way to work out who is at the back of the internet marketing site is to look for the ‘about’ page.

All reliable sites providing content on internet marketing, will nearly always have an ‘about’ or ‘contact’ page which will list the site owner’s details. The details should disclose a number of indications about the website owner’s expertise. This enables you to make an assessment about the vendor’s qualifications and experience to provide advice to you regarding internet marketing.
Aggressive Internet Marketing Made Possible:

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?

Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.

1. Does the company offer free website design?

Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!

2. How many keywords does your web site cater to?

Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.

3. How search engine-compatible is your website?

Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.

4. Do you know your competitors?

Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.

5. How efficient is the monthly marketing plan?

Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.

If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”

Create Your Marketing Machine to Plan for Marketing Success

Create Your Marketing Machine to Plan for Marketing Success

Do you ever feel like you’re constantly running around, trying to get your marketing materials put together and out the door? Are you frazzled by the marketing process, and driving your writer, designer, or printer absolutely nuts? Is your “plan” to just pick one new idea every now and then to implement? Or are you constantly hopping on the latest marketing idea, and throwing away your time and money with your efforts?
You’re not alone; most small businesses have the same approach to marketing. The result is marketing that’s not cohesive; it’s marketing using the “push-and-pray” method – you just create marketing pieces here and there, and then hope for new clients and sales to come rushing in. When you’re busy, you just forget or put off your marketing entirely; then, when you finish all of your client projects, you panic, push out some new marketing materials, and hope for the best.
The answer to push-and-pray marketing is to plan your marketing in advance: to sit down and create a Marketing Machine so that your marketing runs smoothly and effortlessly all year long. Creating a year-round plan for marketing can really improve the number of sales that you’ll be able to make, and keep a steady stream of clients and income coming in. There are several things to consider when creating your Marketing Machine:
Consistency and repetition are two of the most important things to planning your marketing. Experts say that you have to make 6 to 12 “first” impressions on a potential client before you’ll be remembered. So make sure to set up your Marketing Machine to include many marketing pieces per year, evenly distributed throughout the year (see “Timing,” below) and presented in many different ways (see “Format,” below).
You should also make sure to have consistent and repetitive copy and design elements throughout your materials. Using some of the same text selling points across all of your marketing materials helps increase memorability. And making sure the look-and-feel of your materials is also consistent, with a well-designed and well-established Visual Vocabulary, will make the pieces of your Marketing Machine look like a well-planned, professional, and unified set, instead of a disjointed mess, just slapped together.
Format is the way that you’re delivering your marketing materials. Marketing can be presented in many formats:
1. Printed materials, like stationery, brochures, postcards, and datasheets
2. Online materials, like your website
3. Digital materials, like Word templates, email signatures, and PDF files
4. Written materials, like articles and press release
5. Meeting and presentation materials, like PowerPoint presentations, presentation folders, proposal covers, and leave-behind materials like brochures or other marketing pieces.
6. Follow-up materials, like eZines or online newsletters, offline newsletters, sales letters, and thank-you cards
It’s important to match the media that you’re marketing in to your target audience to get great results from your Marketing Machine. For example, if your audience is highly technical, marketing online is probably a good idea. But if you’re selling to people who rarely use computers, printed media would be a better direction to take.
Timing includes making sure that you market consistently throughout the year. But there are some other factors to consider when setting up your Marketing Machine.
Make sure that you set up your Marketing Machine so that you have plenty of time to create your materials and promotions. Consider working materials in “off times” for your business, such as the holiday season, or on slow days. Working on marketing when you’re not busy with other projects will allow you to make the best possible use of your time and to devote enough attention to each of your marketing efforts.
If you partner with vendors, such as designers, printers, copywriters, or others to create your marketing materials, make sure that they have enough time to do a good-quality job as well. Ask what their lead times are, and be sensitive to their busy times as well.
Another technique to cut down on time spent working on your Marketing Machine is to batch similar projects together; for example, writing several articles at once and then setting up those pages on your website so that they’re ready to send when it’s time to release them. Some newsletter services, such as Email Brain (www.emailbrain.com) even allow you to set up your newsletters to send at a scheduled time in the future – even months down the road, which automates your Marketing Machine even further.
Budget approximately 10% of your gross profit for marketing use, say the experts. Be sure that you include all aspects of creating your marketing materials, including:
1. Design work
2. Copywriting and copyediting
3. Printing
4. Mailing
5. Placement fees for advertising
6. Public relations
7. HTML newsletter service fees
8. Website hosting and domain name fees
9. Website maintenance and updates
10. Search engine optimization
11. Trade show fees
12. Referral and affiliate fees
Some businesses also include networking fees, like meeting costs and membership dues, in their marketing budgets.
Batching several projects together not only helps with timing but also with staying within your marketing budget. For example, if you plan to send several postcards in a year, you can often save money by designing and printing them together. You can also save printing set-up fees by printing all of your materials for a year at once: that way, the printer only has to do the set-up work once. You might be able to get a discount on your web hosting or HTML newsletter fees by pre-paying an entire year at once.
And make sure to set a bit of your budget aside for unexpected marketing efforts: for that press release you’ll have to send when you win an award, or for advertising in the perfect new publication for your target market.
Evaluation of Success means asking your new leads how they found you, and tracking the resulting sales and conversion rates. Make sure that each of the components of your Marketing Machine is working for you and producing results. But be sure that you give those components a bit of time to begin working: it often takes a bit of consistent repetition in marketing to see some results.
Flexibility is important as well. If you begin a new type of marketing and you find that it isn’t working after a few months, you should be flexible in your plans for your Marketing Machine. Reevaluate whether the marketing tactic just needs a bit more time or if you should revise or replace it with some other type of marketing piece.
Maintaining the Machine involves reevaluating your Marketing Machine plans at least quarterly to make sure that they are in alignment with your business’s progress and goals for the year. See if you need to add any marketing tactics or revise your plans to fit with your business’s path.
If you create a Marketing Machine that addresses all of the topics above, you should be on your way to marketing your business in a successful, well-thought-out, and manageable way. And if you implement your Marketing Machine in a consistent and repetitive way throughout the year, you should have less stress and more sales in the coming year.

Importance of Marketing

Importance of Marketing

Marketing is a broad topic that covers a range of
aspects, including advertising, public relations, sales,
and promotions. People often confuse sales with
marketing, when in fact the two are very different. The
former involves getting a product or service into the
market, promoting it, influencing behavior, and
encouraging sales. Sales are the actual transaction of
getting a product or service into the hands of your
customers.
Strategies in marketing have changed enormously
since Jay Conrad Levinson introduced the guerrilla
concept over 20 years ago. Tactics that were
considered radical then are almost main stream now.
With so many messages bombarding the consumer in
the marketplace today, it is now more difficult than
ever to get your product noticed, so marketers have
learned to be creative.
Companies without a marketing mindset are at a
disadvantage in today’s business world. Those who
are still centered around their products, rather than
their customers, are doomed to fail. Knowing what
your clients’ expectations are, exceeding them, and
building a reputation based on that is the key to
success. Pay attention to your customers, and they will
come back time and time again. Ignore them, and
they will disappear faster than you can spend your
marketing budget to try to bring them back.
Many people do not know much about marketing and they
always feel that the marketing staff in the company is a
burden on the company and they do not justify the dollars
spent on them. But the fact is that sincere marketing
efforts never go waste. When you invest in marketing
related activities, you are sure to reap benefits. Well
run marketing campaigns can help you earn good profits.
Some people have a misconception about the term
marketing, they feel that it is an easy task and anyone
can do it. But as a business person you have to get rid
of this view point and employ a professional marketing
agency that will device your marketing strategy and help
you execute it as well. Or you can also have the
assistance of an independent marketing consultant who can
oversee the marketing efforts that are being put in by
the marketing department.
The outside marketing agency or the professional
marketing consultant will be able to focus on all the
company’s marketing requirements without being bothered
by the aspects like internal company politics or employee
relationships etc. These professionals are very aware of
the strategies that work for various products and the
strategies that will not work. For devising your
marketing strategies you definitely should take
assistance from these marketing professionals.